Steps to Writing a Credible Story That People Will Share, Again and Again

Marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal, and moral. Follow these steps below for the best result. Keep Your Audience in Mind All marketing starts with […]

What Storytelling is and is Not for Authors Marketing Their Book

As Annette Simmons once said, “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Storytelling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what I […]